Embedding sustainability in everything we do

Having evolved our wider ESG strategy in FY2021, this
year we have embedded sustainability considerations
further in the way we operate and have extended our
targets and stated ambitions in environmental, social
and governance (ESG) areas.

Evolving our strategy

We have developed our three-pillar strategy through collaboration with internal stakeholders, interviews, research and a comprehensive review of our material ESG issues.

Our ESG strategy

Our purpose

Bringing families and friends together for affordable fun and safe, healthy competition.


Safe and inclusive leisure destinations

We bring friends and families together in our welcoming centres where we prioritise health and safety, a responsible approach to eating and drinking, accessibility to all, and positive local community relations.
Sustainable Development Goals
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Outstanding workplaces

We focus on developing and training our team members, supporting their wellbeing and maintaining a diverse and inclusive Company culture in which they can thrive.
Sustainable Development Goals
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Sustainable centres

The centres we operate for playing, working and socialising are increasingly more energy efficient, low-emission, sustainably sourced and recycling-oriented places.
Sustainable Development Goals
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Underpinned by a dynamic Group culture, robust Board governance of ESG and progressive relationships with suppliers and partners.

Looking forward

In FY2023, we are establishing a Corporate Responsibility Committee that will have responsibility for the governance of sustainability in our business as well as driving the changes and strategy that will allow us to set our net zero target, and support a transition to a decarbonised economy and society.


Our materiality matrix shows our highest priority ESG issues, their significance to stakeholders and their impact on our business. The pillars are based on this materiality assessment and the materiality matrix below which captures the output of this process.

Materiality matrix