Jan 2019

Hollywood Bowl opens £2.4m development at intu, Watford

Hollywood Bowl Group, one of the UK’s leading leisure operators, has opened its 59th entertainment centre at the newly extended intu Watford – following an investment of £2.4m.

As part of the intu Watford retail and leisure complex’s wider £180m extension, the 23,600 sq ft Hollywood Bowl opened its doors in December, joining brands like IMAX Cineworld, TGI Fridays and Yo! Sushi on the site, creating 40 new jobs in the process.

Steve Burns, CEO at Hollywood Bowl Group, said: “The opening of our new centre at intu Watford brings our total number of bowling centres to 59. intu boasts an excellent portfolio of popular UK retail destinations so we’re delighted to be a part of their landmark £180m extension at intu Watford. As the UK’s leading bowling operator, we’re passionate about delivering the very best customer experience possible and this latest offering is a perfect example of our ‘new generation’ Hollywood Bowl.

“This also marks our second Hollywood Bowl as part of an intu centre – following in the footsteps of the successful Hollywood Bowl at intu Derby, which opened in April 2017.

“From the customers who have already visited the centre, the feedback has been fantastic. We can’t wait to welcome those who are yet to receive the Hollywood Bowl experience and are looking for a memorable day or night out in Watford.”

Vicki Costello, General Manager at intu Watford, said: “We’re incredibly excited to welcome Hollywood Bowl to the new development of intu Watford. This highly-anticipated addition will give families, friends and businesses a fantastic leisure offering.” 

Hollywood Bowl at intu Watford details 

The new Hollywood Bowl at intu Watford includes 14 fully computerised lanes, any of which can be pre-booked.
It also features a ‘Hollywood Diner,’ with décor celebrating all things Americana. Guests eating at the Hollywood Diner will enjoy freshly-made American classics, including gourmet burgers, hot dogs and thick shakes.
An American pool area with two tables is also available as well as a bar offering a great choice of beers, wines, house speciality cocktails and soft drinks. In addition, the centre features an impressive range of industry leading amusement machines. 


For more information, or to send a photographer, please contact:
Dale Maycock at Richmond & Towers on 0207 388 7421 / [email protected]

Notes to Editors

About Hollywood Bowl
Hollywood Bowl is part of The Hollywood Bowl Group, the UK’s leading ten-pin bowling business with 59 centres operating under the Hollywood Bowl and AMF Bowling brands.

Specialising in modern, high-quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes.

The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead. Customers can save money by booking early and online at hollywoodbowl.co.uk

About intu

intu owns and manages some of the best shopping centres, in some of the strongest locations, in the UK and Spain. 

Its UK portfolio is made up of 17 centres, including eight of the top 20, and in Spain it owns three of the country's top 10 centres.

It is passionate about creating compelling experiences, in centre and online, that make its customers smile and help its retailers flourish.

It attracts over 400 million customer visits and over 25 million website visits a year offering a multichannel approach that truly supports retail strategies. In 2017, it launched the UK's first tailor-
made promotional services model to help brands as they look to optimise their portfolio or expand their UK coverage.

Its strategic focus on prime, high-footfall flagship destinations, combined with the strength and popularity of its brand, means that intu offers enhanced footfall, dwell time and loyalty. This helps its retailers flourish, driving occupancy and income growth.

Intu is committed to its local communities, with its centres supporting over 120,000 jobs (representing about 3 per cent of the total UK retail workforce), and to operating with environmental responsibility. It has already met or exceeded a significant number of its 2020 environmental targets.

Back to News