A great value entertainment experience
Hollywood Bowl Group is the market leading operator with national scale.
We inspire customers to become loyal fans of our brands by providing a fun-filled, safe and great value entertainment experience that surprises and delights them on every visit.
We build our teams with the most energetic and engaging individuals who share our values and are proud to be part of our culture. In return, we provide them with a fun and supportive environment with opportunities to develop a rewarding career.
We run our business for the long term and we drive value for our shareholders by delivering our growth plans in an effective and profitable way.
Our ten-pin bowling business comprises of three key revenue streams listed below.
Ten-pin bowling is for everyone.
It’s a game where competition is healthy and all get to celebrate. We are the UK’s market leader and the game’s biggest fans.
We always look for new ways to improve our customers’ experience and have invested in enhancing the bowling environment by improving the seating and lanes and have installed VIP lanes for customers who want to make their experience that extra bit special.
Our proprietary scoring system promotes healthy competition by allowing us to send personalised and engaging post-bowling communications to our customers detailing their scores and strikes.
Our team members are key to the overall experience and are on hand to not only take food and drink orders, but to actively cheer on our customers’ efforts and are always ready to celebrate a great score, too!
Bowling is our core revenue stream. We operate more than 1,400 bowling lanes across 61 centres.
- VIP lanes now available in 90% of centres
- New version of our scoring system now being rolled out
- Dynamic pricing – flexible pricing based on demand and incentives based on booking lead-time
- Improved games per stop with ‘Pins on strings’ system in 18 centres
We make things playful with fun-filled family focused arcades combining traditional and cutting-edge games.
Our amusement areas are the perfect place for some additional competition before or after customers’ games of bowling.
There is something for everyone – whether it’s air hockey and basketball hoops, games with prizes or the latest state-of-the-art video games.
Our games keepers maintain our arcades to high operational standards and keep them well-stocked with the latest must-have prizes.
Our family focused arcades feature traditional and start-of-the-art video games.
- Regular new machine installations ensure that we are the ‘go-to’ family amusement centre
- ‘Play for prizes’ now in 85% of centres
- We are removing barriers to play with contactless payment
Food and drink
Bowling works up an appetite and a thirst to match, so we lay on a great choice of quality food and drink for our customers.
Our attentive lane hosts can take customer orders and are complemented by licensed bars offering a wide range of branded soft and alcoholic drinks and coffees.
We also offer a great value food range with our Hollywood Diner menu.
As you might guess, there’s a strong American theme to our décor and menus, with classics such as burgers, hot dogs and milkshakes served.
- Hollywood Diner menu in every centre with improved speed, consistency and quality
- Iserve and lorder technology introduced - increasing spend at the lanes