Value creation through continuous investment in enhancing the customer experience

Our centres offer a complete entertainment experience for customers of all ages.

In addition to our core offering of ten-pin bowling, customers can enjoy amusements, food and drink, and in some centres mini-golf or duck-pin bowling.

These additional offerings not only enhance their experience and provide more reasons to visit, but also increase dwell time and secondary spending.

Our strategy

Value creation 


Our customers

We are committed to delivering exceptional experiences through outstanding service in unique, contemporary, safe, and exciting environments, all at a highly accessible price point.


Our people

Our team is dedicated to achieving commercial success, customer
satisfaction, and operating in a sustainable manner.

We implement management programmes to attract, retain, and nurture top talent, ensuring our customers receive the best possible experience.


Our partners

We support a diverse ecosystem of partners and suppliers through commercial arrangements designed to foster mutually beneficial long term relationships.


Our communities

Alongside community employment opportunities, the inclusive nature of bowling significantly contributes to social wellbeing. To facilitate greater access, we provide subsidised rates for concessionary users and educational groups.


Our investors

We focus on sustainable, profitable growth by driving revenues and managing our margins and cash position to deliver attractive returns.

Our ESG strategy


  1. Safe and inclusive leisure destinations
  2. Outstanding workplaces
  3. Sustainable centres