The Group is the UK’s largest ten-pin bowling operator, with a portfolio of 57 centres operating across the UK under the ‘Hollywood Bowl’, ‘AMF’ and ‘Bowlplex’ brands. The Group specialises in operating large, high quality bowling centres, predominantly located on out of town multi-use leisure parks (typically co-located with cinema and casual dining sites) and large retail parks with all of the centres being occupied by the Group on a leasehold basis. The centres are designed to offer a complete family entertainment experience with each centre offering at least 12 bowling lanes, on-site dining, licensed bars, and state-of-the-art family games arcades.
According to research from Pragma (the retail & consumer market strategy consultants), the UK leisure market was estimated to be worth £80.3 billion in 2015, of which ten-pin bowling had a market share of 0.3%. In the period from 2013 to 2015, Pragma (June, 2016) estimates that ten-pin bowling was the fastest growing segment of the leisure sector, with 6.0% CAGR compared to an average growth of 3.0% across the wider leisure sector.
For FY2016, bowling represented approximately 48% of the Group’s total revenue with food and beverage (approximately 28%) and amusement machines (approximately 24%) accounting for the majority of the balance. The Group is led by a strong and entrepreneurial management team, with significant experience in the UK leisure sector and a proven track record of success.
The Group has delivered strong results across the whole of its estate since its formation in 2010. The Directors believe that this success is due in part to: the quality of the property portfolio and the desirability of centre locations; engagement and insight from over 5 million contacts on the Group’s customer database; and the growth opportunities within the key revenue streams of bowling, food and beverage and amusement machines.
The Group is headquartered in Hemel Hempstead, where it has a 50 seat customer contact centre to manage customer calls and bookings. In addition, the Group operates a scoring, motors and spares division out of its centre in Tolworth, providing technical support and repairs to its entire estate.
At the end of FY2016, the Group employed over 1,700 employees mainly in its centres.
The UK’s largest tenpin bowling operator, Hollywood Bowl Group, has invested £250,000 in the refurbishment and rebrand of Bowlplex Cwmbran, continuing the momentum on its extensive investment program. ... Read More
Hollywood Bowl Group
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