Our business model

An unrelenting focus on delivering the best experiences through successful brands and a high-quality estate and with motivated and engaged teams.

Value creation through continuous investment in enhancing the customer experience

What we do

Our differentiated, customer focused business model gives us a true long-term competitive advantage and is hard for new market entrants to replicate.

Our market-leading strategy, operational experience and high levels of cash generation, help power our growth business model enabling us to create value for all of our stakeholders.

Our strategy

The value we create

Delivering stakeholder value

For our Customers

We deliver memorable experiences in well invested centres at affordable price points.

For our Team

Our team development programmes attract, retain and nurture top talent, who are dedicated to delighting our customers.

For our Partners

We support a diverse ecosystem of partners and suppliers to foster mutually beneficial long-term relationships.

For our Communities

We offer welcoming inclusive social activities, create local employment opportunities, and work to limit our impact on the environment.

For our Investors

We deliver long-term returns through investment in our growth strategy and strong financial management.